This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/ ... Read more
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Over 3,800 clear and authoritative entries written by experts in the field
Wide-ranging coverage of all areas of accounting, e.g. financial accounting, management accounting, taxation, auditing, ... Read more
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This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and tax ... Read more
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, a ... Read more
This book analyses the top management of leading Japanese enterprises. Drawing on the work of Alfred Chandler, Morikawa demonstrates the difference between family-owned firms and professionally manage ... Read more
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This textbook is a refreshingly clear introduction to the core accounting topics that non-specialist students need to master. Designed to help students learn key principles, reinforce understanding, a ... Read more
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Christopher S. Chapman; David J. Cooper; Peter Miller
Pages
464 Pages
Format
Paperback
Size
155 x 234 mm
Pub date
Mar 2012
Accounting has an ever-increasing significance in contemporary society. Indeed, some argue that its practices are fundamental to the development and functioning of modern capitalist societies. We can ... Read more
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If you read the 'business pages' of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as 'liability', 'balance sheet' or 'earnings'. These t ... Read more
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persu ... Read more
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pr ... Read more
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