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Risk: A Very Short Introduction [#270]
Risk: A Very Short Introduction [#270]
  • ncludes everyday examples of risk, relating them back to the science involved in predicting risk and making decisions
  • Helps the reader to understand risk to enable better risk decisions in their own public and private lives by using a variety of everyday examples
  • Explores the concept of decision theory and behavioural decision research

We find risks everywhere—from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on the sciences and humanities to explore and explain the many kinds of risk. Using simple conceptual frameworks from decision theory and behavioural research, they examine the science and practice of creating measures of risk, showing how scientists address risks by combining historical records, scientific theories, probability, and expert judgment.Risk: A Very Short Introduction describes what has been learned by cognitive scientists about how people deal with risks, applying these lessons to diverse examples, and demonstrating how understanding risk can aid choices in everyday life and public policies for health, safety, environment, finance, and many other topics. 


1: Risk decisions
2: Defining risks
3: Analyzing risks
4: Risk perceptions
5: Risk communication
6: Reconciling risks
7: Risk, culture and society

About the author: 

Baruch Fischhoff is Howard Heinz University Professor in the Department of Social and Decision Sciences and Department of Engineering and Public Policy at Carnegie Mellon University.
John Kadvany is a consultant to government agencies and engineering firms and has published on risk, public policy and the philosophy of science.

Product details

ISBN : 9780199576203

Baruch Fischhoff; John Kadvany
184 Pages
111 x 174 mm
Pub date
May 2011
Very Short Introductions
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Risk: A Very Short Introduction [#270]

Risk: A Very Short Introduction [#270]

Risk: A Very Short Introduction [#270]