OXFORD UNIVERSITY PRESS

Advertising & public relations

Advertising: A Very Short Introduction

ISBN : 9780199568925

Price(incl.tax): 
¥1,598
Author: 
Winston Fletcher
Pages
160 Pages
Format
Paperback
Size
112 x 174 mm
Pub date
Jun 2010
Series
Very Short Introductions
Addresses the question most frequently asked by the public and students in relation to this subject - how does advertising work? Explores the many different ways in which campaigns work (or fail ... Read more

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Advertising: What Everyone Needs to Know

ISBN : 9780190625887

Price(incl.tax): 
¥11,189
Author: 
Mara Einstein
Pages
240 Pages
Format
Hardcover
Size
140 x 210 mm
Pub date
May 2017
Series
What Everyone Needs to Know
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pr ... Read more

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Pages
240 Pages
Format
Hardcover
Size
166 x 243 mm
Pub date
Mar 2012
Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has str ... Read more

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Multiculturalism and Advertising: Indian and European Enterprises under Globalization

ISBN : 9780199453566

Price(incl.tax): 
¥5,735
Author: 
Anuradha Bhattacharjee
Pages
240 Pages
Format
Hardcover
Size
138 x 216 mm
Pub date
Nov 2017
Few expressions of globalization are as visible, widespread, and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure gl ... Read more

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Public Relations

ISBN : 9780199565740

Price(incl.tax): 
¥8,068
Author: 
Averill Elizabeth Gordon
Pages
432 Pages
Format
Paperback
Size
189 x 246 mm
Pub date
Mar 2011
This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students t ... Read more

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Public Relations Campaigns (2nd edition)

ISBN : 9780195578621

Price(incl.tax): 
¥7,884
Author: 
Mark Sheehan; Robina Xavier
Pages
288 Pages
Format
Paperback
Size
170 x 244 mm
Pub date
May 2014
Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of plann ... Read more

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Strategic Advertising Management (5th Revised edition)

ISBN : 9780198703655

Price(incl.tax): 
¥8,424
Author: 
Larry Percy; Richard Rosenbaum-Elliott
Pages
440 Pages
Format
Paperback
Size
189 x 246 mm
Pub date
Apr 2016
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, ... Read more

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The Oxford Handbook of Corporate Reputation

ISBN : 9780199596706

Price(incl.tax): 
¥18,824
Author: 
Michael L. Barnett; Timothy G. Pollock
Pages
528 Pages
Format
Hardcover
Size
178 x 249 mm
Pub date
Jul 2012
Series
Oxford Handbooks
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them ... Read more

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The Oxford Handbook of Corporate Reputation

ISBN : 9780198704614

Price(incl.tax): 
¥5,821
Author: 
Michael L. Barnett; Timothy G. Pollock
Pages
528 Pages
Format
Paperback
Size
185 x 251 mm
Pub date
Mar 2014
Series
Oxford Handbooks in Business and Management
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them ... Read more

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