A guide to the main principles of corporate social responsibility (CSR)
Looks at how and why it was established and how it developed over time
Considers the role CSR has in Western business tra ... Read more
In this classic text, Masahiko Aoki explores how the 2008-9 financial crisis demanded a re-examination of the role of corporations and the working of financial markets around the world, providing a co ... Read more
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The 2008-9 financial crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, one of our most eminent ec ... Read more
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In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just ... Read more
This item is available through your usual bookshop or bookseller
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just ... Read more
This item is available through your usual bookshop or bookseller
Philippe d'Iribarne; Sylvie Chevrier; Alain Henry; Jean-Pierre Segal; Genevieve Treguer-Felten
Pages
368 Pages
Format
Hardcover
Size
153 x 234 mm
Pub date
Apr 2020
Introduces an alternative theoretical approach to cross-cultural management that challenges prevailing quantitative perspectives
Presents empirical evidence from thirty years of research, drawing ... Read more
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How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influ ... Read more
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As a topic, organization design is poorly understood. While it is featured in most management books as a chapter dedicated to organizational structures, it is unclear whether organization design is a ... Read more
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Executive coaching is a professional and personal development intervention that organizations introduce to address and improve those areas in managers and leaders behavior, attitude, and interactions ... Read more
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Innovation in information and production technologies is creating benefits and disruption, profoundly altering how firms and markets perform. Digital DNA provides an in depth examination of the opport ... Read more
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