Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Ma ... Read more
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Teaches the machine learning process for business students and professionals using automated machine learning, a new development in data science that requires only a few weeks to learn instead of year ... Read more
This item is available through your usual bookshop or bookseller
Teaches the machine learning process for business students and professionals using automated machine learning, a new development in data science that requires only a few weeks to learn instead of year ... Read more
This item is available through your usual bookshop or bookseller
A new theory of balanced leadership in projects Leadership is not static. Instead, authority in projects shifts dynamically between project managers, individual team members, and sub-teams, depending ... Read more
This item is available through your usual bookshop or bookseller
A new theory of balanced leadership in projects Leadership is not static. Instead, authority in projects shifts dynamically between project managers, individual team members, and sub-teams, depending ... Read more
This item is available through your usual bookshop or bookseller
Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how ... Read more
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From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. When eco-labels are credible, they ... Read more
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Despite decades of efforts to promote gender equality, most leadership positions in business, politics, education, and even NGOs are occupied by men, and most people still work in occupations dominate ... Read more
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Provides in-depth strategic framework and tactical structure to build and manage a brand's identity.
Details new research into several of the most popular types of assets to help in asset selection ... Read more
This book is the culmination of nearly six years of research initiated by Fred Cate and James Dempsey to examine the systematic government access of private information from companies and other privat ... Read more
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