This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/ ... Read more
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Over 2,500 clear and authoritative entries, with a strong international focus, highlighting the worldwide rise of marketing as a major business discipline
Additional in depth coverage of key elem ... Read more
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This book analyses the top management of leading Japanese enterprises. Drawing on the work of Alfred Chandler, Morikawa demonstrates the difference between family-owned firms and professionally manage ... Read more
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Retrospective accounts of the careers of twelve prominent management scholars The field of academic management is more competitive than ever before. Moreover, scholars have to deal with rapid advanc ... Read more
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Retrospective accounts of the careers of twelve prominent management scholars The field of academic management is more competitive than ever before. Moreover, scholars have to deal with rapid advanc ... Read more
This item is available through your usual bookshop or bookseller
Accounting for Management is a comprehensive textbook designed especially for post graduate students of business management. It takes a practice oriented approach to explaining the core concepts of ac ... Read more
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In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for ... Read more
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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Look ... Read more
Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged-in Britain in the nineteenth century, in the US in the early (and perha ... Read more
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This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies b ... Read more
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