OXFORD UNIVERSITY PRESS

General management

A Better Way of Doing Business?: Lessons from the John Lewis Partnership

ISBN : 9780198782827

Price(incl.tax): 
¥5,702
Author: 
Graeme Salaman; John Storey
Pages
256 Pages
Format
Hardcover
Size
156 x 234 mm
Pub date
Aug 2016
This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/ ... Read more

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A Dictionary of Marketing (4th edition)

ISBN : 9780198736424

Price(incl.tax): 
¥2,473
Author: 
Charles Doyle
Pages
544 Pages
Format
Paperback
Size
129 x 196 mm
Pub date
Apr 2016
Series
Oxford Quick Reference
Over 2,500 clear and authoritative entries, with a strong international focus, highlighting the worldwide rise of marketing as a major business discipline Additional in depth coverage of key elem ... Read more

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A History of Top Management in Japan: Managerial Enterprises and Family Enterprises

ISBN : 9780195131659

Price(incl.tax): 
¥15,120
Author: 
Hidemasa Morikawa
Pages
240 Pages
Format
Hardcover
Size
162 x 241 mm
Pub date
Apr 2001
This book analyses the top management of leading Japanese enterprises. Drawing on the work of Alfred Chandler, Morikawa demonstrates the difference between family-owned firms and professionally manage ... Read more

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Aligning for Advantage: Competitive Strategies for the Political and Social Arenas

ISBN : 9780199604753

Price(incl.tax): 
¥6,080
Author: 
Thomas C. Lawton; Jonathan P. Doh; Tazeeb Rajwani
Pages
256 Pages
Format
Paperback
Size
163 x 235 mm
Pub date
Feb 2014
In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for ... Read more

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Ambush Marketing and Brand Protection: Law and Practice (2nd edition)

ISBN : 9780199696451

Price(incl.tax): 
¥37,066
Author: 
Phillip Johnson
Pages
520 Pages
Format
Hardcover
Size
177 x 247 mm
Pub date
Nov 2011
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Look ... Read more

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Americanization and Its Limits: Reworking US Technology and Management in Post-war Europe and Japan

ISBN : 9780199269044

Price(incl.tax): 
¥11,210
Author: 
Jonathan Zeitlin; Gary Herrigel
Pages
432 Pages
Format
Paperback
Size
156 x 234 mm
Pub date
Jan 2004
Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged-in Britain in the nineteenth century, in the US in the early (and perha ... Read more

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Americanization and Its Limits: Reworking US Technology and Management in Post-war Europe and Japan

ISBN : 9780198295556

Price(incl.tax): 
¥36,115
Author: 
Jonathan Zeitlin; Gary Herrigel
Pages
430 Pages
Format
Hardcover
Size
163 x 242 mm
Pub date
Mar 2000
This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies b ... Read more

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Better Powerpoint: Quick Fixes Based on How Your Audience Thinks

ISBN : 9780195376753

Price(incl.tax): 
¥2,560
Author: 
Stephen Kosslyn
Pages
160 Pages
Format
Paperback
Size
141 x 209 mm
Pub date
Oct 2010
Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how ... Read more

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Bridging the Gender Gap: Seven Principles for Achieving Gender Balance

ISBN : 9780198778905

Price(incl.tax): 
¥3,229
Author: 
Lynn M. Roseberry; Johan Roos
Pages
272 Pages
Format
Paperback
Size
156 x 234 mm
Pub date
Feb 2016
Despite decades of efforts to promote gender equality, most leadership positions in business, politics, education, and even NGOs are occupied by men, and most people still work in occupations dominate ... Read more

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Building Distinctive Brand Assets

ISBN : 9780190311506

Price(incl.tax): 
¥4,558
Discount price (incl. tax): 
¥3,646
Author: 
Jenni Romaniuk
Pages
248 Pages
Format
Hardcover
Size
153 x 229 mm
Pub date
May 2018
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers wi ... Read more

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