OXFORD UNIVERSITY PRESS

Management & public relations

Corporate Social Responsibility: A Very Short Introduction

ISBN : 9780199671816

Price(incl.tax): 
¥1,628
Author: 
Jeremy Moon
Pages
152 Pages
Format
Paperback
Size
114 x 174 mm
Pub date
Dec 2014
Series
Very Short Introductions
A guide to the main principles of corporate social responsibility (CSR) Looks at how and why it was established and how it developed over time Considers the role CSR has in Western business tra ... Read more

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Corporations in Evolving Diversity: Cognition, Governance, and Institutions

ISBN : 9780198835295

Price(incl.tax): 
¥3,652
Author: 
Masahiko Aoki
Pages
232 Pages
Format
Paperback
Size
156 x 234 mm
Pub date
Apr 2019
Series
Clarendon Lectures in Management Studies
In this classic text, Masahiko Aoki explores how the 2008-9 financial crisis demanded a re-examination of the role of corporations and the working of financial markets around the world, providing a co ... Read more

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Corporations in Evolving Diversity: Cognition, Governance, and Institutions

ISBN : 9780199218530

Price(incl.tax): 
¥8,030
Author: 
Masahiko Aoki
Pages
232 Pages
Format
Hardcover
Size
161 x 240 mm
Pub date
May 2010
Series
Clarendon Lectures in Management Studies
The 2008-9 financial crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, one of our most eminent ec ... Read more

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Creating Value: The Theory and Practice of Marketing Semiotics Research

ISBN : 9780199657261

Price(incl.tax): 
¥13,332
Author: 
Laura R. Oswald
Pages
208 Pages
Format
Hardcover
Size
163 x 240 mm
Pub date
Jan 2015
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just ... Read more

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Creating Value: The Theory and Practice of Marketing Semiotics Research

ISBN : 9780199657278

Price(incl.tax): 
¥4,466
Author: 
Laura R. Oswald
Pages
208 Pages
Format
Paperback
Size
162 x 234 mm
Pub date
Jan 2015
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just ... Read more

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Creative Mentorship and Career-Building Strategies: How to Build Your Virtual Personal Board of Directors

ISBN : 9780199373444

Price(incl.tax): 
¥3,685
Author: 
Mary Pender Greene
Pages
256 Pages
Format
Paperback
Size
182 x 254 mm
Pub date
Apr 2015
There has been a paradigm shift as to how professional knowledge is passed on. It no longer happens naturally through traditional corporate grooming and succession rituals. With less time, lower budge ... Read more

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Cryptography: A Very Short Introduction

ISBN : 9780192803153

Price(incl.tax): 
¥1,628
Author: 
Fred C. Piper; Sean Murphy
Pages
160 Pages
Format
Paperback
Size
113 x 177 mm
Pub date
May 2002
Series
Very Short Introductions
The authors are both experts in the theory and practice of codes and their decipherment Written in a fluid and lively style to appeal to the non-mathematical reader Covers issues such as data p ... Read more

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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

ISBN : 9780199655854

Price(incl.tax): 
¥3,652
Author: 
Douglas B. Holt; Douglas Cameron
Pages
416 Pages
Format
Paperback
Size
156 x 234 mm
Pub date
Aug 2012
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influ ... Read more

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Debt Markets and Investments

ISBN : 9780190877439

Price(incl.tax): 
¥23,100
Author: 
H. Kent Baker; Greg Filbeck; Andrew C. Spieler
Pages
720 Pages
Format
Hardcover
Size
156 x 156 mm
Pub date
Nov 2019
Debt Markets and Investments provides an overview of the dynamic world of markets, products, valuation, and analysis of fixed income and related securities. Experts in the field, practitioners and aca ... Read more

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Developing Employability for Business

ISBN : 9780199672455

Price(incl.tax): 
¥5,654
Author: 
Maryvonne Lumley; James Wilkinson
Pages
240 Pages
Format
Paperback
Size
190 x 245 mm
Pub date
Nov 2013
Employability is central to all university study; in an increasingly competitive graduate job market students enter Higher Education with their eyes already fixed on securing a job - their final desti ... Read more

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