OXFORD UNIVERSITY PRESS

Commerce, communications, & transportation

Advertising: What Everyone Needs to Know

ISBN : 9780190625894

Price(incl.tax): 
¥2,420
Author: 
Mara Einstein
Pages
240 Pages
Format
Paperback
Size
140 x 210 mm
Pub date
May 2017
Series
What Everyone Needs to Know
Asserts convincingly that the end of advertising as we know it means the end of the free Internet Written an academic and former advertising executive with extensive first-hand experience in the ... Read more

Purchase online now

Purchase online now

See details

American Opinion on Trade: Preferences Without Politics

ISBN : 9780190651824

Price(incl.tax): 
¥15,246
Author: 
Alexandra Guisinger
Pages
272 Pages
Format
Hardcover
Size
156 x 235 mm
Pub date
Aug 2017
Americans have contradictory beliefs about how international trade affects the country as whole and specific communities. Yet notwithstanding the heat of political rhetoric, these beliefs are rarely m ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details

An Unlikely Audience: Al Jazeera's Struggle in America

ISBN : 9780190655723

Price(incl.tax): 
¥4,609
Author: 
William Youmans
Pages
256 Pages
Format
Hardcover
Size
156 x 235 mm
Pub date
Jul 2017
In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised t ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details

Bollywood: Oxford India Short Introductions

ISBN : 9780199469338

Price(incl.tax): 
¥1,826
Author: 
M. K. Raghavendra
Pages
190 Pages
Format
Paperback
Size
280 x 190 mm
Pub date
Sep 2016
Series
Oxford India Short Introductions Series
Awaara, Sholay, Deewar, Hum Apke Hain Koun..!, 3 Idiots. The success stories of these cult films are not only well known, but have also benchmarked a specific kind of cinema that exerts a far-reaching ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details

Branding: A Very Short Introduction

ISBN : 9780198749912

Price(incl.tax): 
¥1,628
Author: 
Robert Jones
Pages
144 Pages
Format
Paperback
Size
111 x 174 mm
Pub date
Jun 2017
Series
Very Short Introductions
Analyses branding as both a commercial and a cultural force Discusses how branding works, and the impact branding has on society today Considers the future of branding, and whether the idea and ... Read more

Purchase online now

Purchase online now

See details

Broadcasting Empire: The BBC and the British World, 1922-1970

ISBN : 9780199568963

Price(incl.tax): 
¥15,884
Author: 
Simon J. Potter
Pages
272 Pages
Format
Hardcover
Size
164 x 240 mm
Pub date
Jul 2012
Broadcasting was born just as the British empire reached its greatest territorial extent, and matured while that empire began to unravel. Radio and television offered contemporaries the beguiling pros ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details

Building Co-operation: A Business History of the Co-operative Group, 1863-2013

ISBN : 9780199655113

Price(incl.tax): 
¥8,217
Author: 
John F. Wilson; Anthony Webster; Rachael Vorberg-Rugh
Pages
464 Pages
Format
Hardcover
Size
181 x 251 mm
Pub date
Oct 2013
Building Co-operation traces the development of The Co-operative Group and its predecessor, the Co-operative Wholesale Society (CWS), over the course of 150 years. Born from the efforts of the Rochdal ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details

Business and Sustainability: A Very Short Introduction

Price(incl.tax): 
Author: 
Dorothy Maxwell
Pub date
Jun 2017
Series
Very Short Introductions
Analyses the impact of the social and environmental footprint behind everyday products and services such as the food we eat, the homes we live in, transport choices, what clothing we wear, and the ... Read more

Purchase online now

Purchase online now

See details

Business Cases (2nd edition)

ISBN : 9780190404925

Price(incl.tax): 
¥2,552
Author: 
Sharon Rudansky-Kloppers; Hannie Badenhorst-Weiss; Barney Erasmus; Rigard Steenkamp; Johan Strydom; Elana Swanepoel; Nadine De Metz; Petri Bester; Natasha Da Silva-Esclana
Pages
240 Pages
Format
Paperback
Size
168 x 240 mm
Pub date
Jun 2015
What is the business model for low-cost airlines? What can a SWOT analysis teach us about the beer war in South Africa? How does changing labour legislation affect staffing decisions. Business cases ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details

Clinton and Japan: The Impact of Revisionism on U.S. Trade Policy

ISBN : 9780199280568

Price(incl.tax): 
¥15,158
Author: 
Robert M. Uriu
Pages
304 Pages
Format
Hardcover
Size
161 x 241 mm
Pub date
Oct 2009
This book chronicles how a controversial set of policy assumptions about the Japanese economy, known as revisionism, rose to become the basis of the trade policy approach of the Clinton administration ... Read more

This item is available through your usual bookshop or bookseller

This item is available through your usual bookshop or bookseller

See details