dentifies main challenges companies face today
Provides insights into ways that companies can continuously innovate
Emphasizes wisdom based on experience, for leaders and all employees
Highli ... Read more
Asserts convincingly that the end of advertising as we know it means the end of the free Internet
Written an academic and former advertising executive with extensive first-hand experience in the ... Read more
Devotes significant attention to the connections between business strategy and culture
Provides a different interpretation of the growth of the U.S. economy by focusing on economic aggregates rat ... Read more
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Americans have contradictory beliefs about how international trade affects the country as whole and specific communities. Yet notwithstanding the heat of political rhetoric, these beliefs are rarely m ... Read more
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In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised t ... Read more
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Awaara, Sholay, Deewar, Hum Apke Hain Koun..!, 3 Idiots. The success stories of these cult films are not only well known, but have also benchmarked a specific kind of cinema that exerts a far-reaching ... Read more
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Analyses branding as both a commercial and a cultural force
Discusses how branding works, and the impact branding has on society today
Considers the future of branding, and whether the idea and ... Read more
Broadcasting was born just as the British empire reached its greatest territorial extent, and matured while that empire began to unravel. Radio and television offered contemporaries the beguiling pros ... Read more
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John F. Wilson; Anthony Webster; Rachael Vorberg-Rugh
Pages
464 Pages
Format
Hardcover
Size
181 x 251 mm
Pub date
Oct 2013
Building Co-operation traces the development of The Co-operative Group and its predecessor, the Co-operative Wholesale Society (CWS), over the course of 150 years. Born from the efforts of the Rochdal ... Read more
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Analyses the impact of the social and environmental footprint behind everyday products and services such as the food we eat, the homes we live in, transport choices, what clothing we wear, and the ... Read more
