This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/ ... 続きを読む
Over 2,500 clear and authoritative entries, with a strong international focus, highlighting the worldwide rise of marketing as a major business discipline
Additional in depth coverage of key elem ... 続きを読む
This book analyses the top management of leading Japanese enterprises. Drawing on the work of Alfred Chandler, Morikawa demonstrates the difference between family-owned firms and professionally manage ... 続きを読む
In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for ... 続きを読む
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Look ... 続きを読む
Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged-in Britain in the nineteenth century, in the US in the early (and perha ... 続きを読む
This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies b ... 続きを読む
Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Ma ... 続きを読む
Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how ... 続きを読む
From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. When eco-labels are credible, they ... 続きを読む
