OXFORD UNIVERSITY PRESS

Managerial Economics in a Global Economy (8th International Edition)

ISBN : 9780199397150

参考価格(税込): 
¥22,957
著者: 
Dominick Salvatore
ページ
720 ページ
フォーマット
Paperback
サイズ
192 x 235 mm
刊行日
2015年01月
メール送信
印刷
  • Presents the theory of the firm as the unifying theme to examine the managerial decision-making process.
  • Examines managerial decision making in the global context.
  • Includes coverage of spreadsheets such as Microsoft Excel, one of the most powerful tools in managerial decision making
  • Includes a robust instructor ancillary package, particularly for those teaching an on-line or hybrid lecture/on-line course.

                 
Tastes, production, labor markets, financial markets, and competition have become highly globalized; financial and economic crises have become more frequent, and the risks of doing business have increased in a world economy that has become more sluggish (growing less rapidly than in past decades). Thoroughly recognizing and highlighting this new business environment, Managerial Economics in a Global Economy examines how firms reach optimal managerial decisions in the face of these modern constraints.
               
Managerial Economics in a Global Economy synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial deccisions are actually made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant. A global perspective permeates the presentation- examples, data and theory- to help illustrate how local economic decision making is now inescapably global.

目次: 

PART ONE INTRODUCTION
1: The Nature and Scope of Managerial Economics
2: Demand, Supply, and Equilibrium Analysis
3: Optimization Techniques and New Management Tools

PART TWO DEMAND ANALYSIS
4: Demand Theory
5: Demand Estimation
6: Demand Forecasting

PART THREE PRODUCTION AND COST ANALYSIS
7: Production Theory and Estimation
8: Cost Theory and Estimation

PART FOUR MARKET STRUCTURE AND PRICING PRACTICES
9: Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
10: Oligopoly and Firm Architecture
11: Game Theory and Strategic Behavior
12: Pricing Practices

PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
13: Regulation and Antitrust: The Role of Government in the Economy
14: Risk Analysis
15: Long-Run Investment Decisions: Capital Budgeting

著者について: 

Dominick Salvatore is a Professor of Economics and Business at Fordham University, Visiting Professor at the Vienna Economics and Business Administration University, and Honorary Professor at the Shanghai Finance University. He is President of the North American Economics and Finance Association, a former Chairman of the New York Academy of Sciences, and a consultatnt to the Economic Policy Institute in Washington, the United Nations, and various multinational banks and corporations. He is the author, co-author or editor of forty four books.

"I really like the Salvatore text because of its global emphasis. It ranks above all other texts I would use at the undergraduate level." - Anthony Paul Andrews, Governor's State University

"Comprehensive coverage, updated and new material, clear and effective writing" - M. J. Alhabeeb, University of Massachusetts Amherst

このページに掲載の「参考価格」は日本国内における希望小売価格です。当ウェブサイトでのご購入に対して特別価格が適用される場合、販売価格は「割引価格」として表示されます。なお、価格は予告なく変更されることがございますので、あらかじめご了承ください。