OXFORD UNIVERSITY PRESS

Mass Communication Theory: Foundations, Ferment, and Future (8th edition)

Author: 
Stanley J. Baran; Dennis K. Davis
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The most commonly read introduction to the field, Mass Communication Theory has introduced thousands of young scholars to the discipline over two decades. Accessible, balanced, and clearly written, this book provides a complete history of mass communication theory to the present with thorough and effective coverage of both social science and cultural theory.

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Author: 
Stanley J. Baran; Dennis K. Davis
Pub date
Feb 2020
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Mass Communication Theory: Foundations, Ferment, and Future (8th edition)