経済、政治、文化、社会すべてに大きな影響を与えるファッションは、世界規模の産業です。しかし虚栄心と自己愛の証しにすぎないとみなされ、つまらない表面的なものとないがしろにされることも少なくありません。ファッション産業の構造や多文化性に影響を与えたデザイナーやスタイルを取り上げると同時に、劣悪な労働環境や不公平な取引など倫理的問題にも踏み込みます。ファッションがどのように発展していったのかを明らかにする一冊です。
   

• A wide ranging account discussing everything from production and design, couture, and retailing to the wider role of fashion in society
• Covers the ethical and controversial aspects of fashion such as fur, exploitative trading, poor working conditions for labourers and ethical goods
• Rebecca Arnold is a highly regarded writer on 20th-century fashion

  
Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld's creative reinventions of Chanel's iconic style to the multicultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical and contemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers.

The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade.
 
 
Reading Guide
The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalization on the fashion trade.
   
The Very Short Introductions Podcast Episode 5: Fashion