Addresses the question most frequently asked by the public and students in relation to this subject - how does advertising work?
Explores the many different ways in which campaigns work (or fail ... Read more
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pr ... Read more
This item is available through your usual bookshop or bookseller
Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has str ... Read more
This item is available through your usual bookshop or bookseller
Provides a general overview of the function and importance of marketing to modern organisations
Considers the challenges facing marketing efforts in increasingly global markets
Looks forward to ... Read more
This item is available through your usual bookshop or bookseller
Few expressions of globalization are as visible, widespread, and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure gl ... Read more
This item is available through your usual bookshop or bookseller
This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students t ... Read more
This item is available through your usual bookshop or bookseller
Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of plann ... Read more
This item is available through your usual bookshop or bookseller
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, ... Read more
A unique, systematic chapter framework offers a detailed guide to strategic advertising management.
Chapters balance theory with an international range of real-life examples, which are interwoven ... Read more
This item is available through your usual bookshop or bookseller
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them ... Read more
This item is available through your usual bookshop or bookseller
