Engaging and lively, clear and practical, this is the most applied accounting book written specifically for business and management students.
Sam Smart is the budding entrepreneur on whom the case st ... 続きを読む
Examines the key concepts and the main types of accounting work
Traces the development of accounting over the centuries
Examines the building blocks of financial reports, such as assets and lia ... 続きを読む
Addresses the question most frequently asked by the public and students in relation to this subject - how does advertising work?
Explores the many different ways in which campaigns work (or fail ... 続きを読む
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pr ... 続きを読む
This book traces the history of the IASB from its foundation as successor to the International Accounting Standards Committee (IASC), and discusses its operation, changing membership and leadership, t ... 続きを読む
From 2001 to 2011, the International Accounting Standards Board (IASB) and its International Financial Reporting Standards (IFRSs), acquired a central position in the practice and regulation of financ ... 続きを読む
In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for ... 続きを読む
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Look ... 続きを読む
Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged-in Britain in the nineteenth century, in the US in the early (and perha ... 続きを読む
This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies b ... 続きを読む
