• Thirty practical and helpful guideline-led chapters, covering areas such as effective planning, the use of short sentences, the active voice, correct punctuation, and proofreading
• Includes a revised and succinct introduction to the text, a list of the thirty guidelines, and summaries of the twelve most important guidelines
• Fully reorganized and revised to aid ease of use
• A new appendix covering the history of plain English, as well as a detailed sources-and-notes section to enable further reading

New to this Edition:

• Includes a revised and succinct introduction to the text, a new set of summaries of the twelve most important guidelines, and a new appendix covering the history of plain English
• The chapter on non-sexist language has been heavily updated to discuss the use of inclusive language in general

                      
Plain English is the art of writing clearly, concisely, and in a way that precisely communicates your message to your intended audience. This book offers expert advice to help writers of all abilities improve their written English. With 30 chapters, each centred around a practical guideline, its coverage is extensive, including lessons on vocabulary, punctuation, grammar, layout, proofreading, and organization. There are also hundreds of real examples to show how it's done, with handy 'before' and 'after' versions. All this is presented in a straightforward and engaging way.
                              
This new edition has been fully revised, reorganized, and updated to make its content even more accessible. There are new chapters discussing customer-service writing and common blunders in the workplace, while other sections have been amended to update examples and provide easier routes through the book. The chapter on sexism, in particular, has been heavily expanded to advise on the use of inclusive language in general. A new appendix has also been added, summarising the history of plain English from Chaucer to the present day.
 

What good writers do? by Martin Cutts (Published on OUP Blog, March 2020)