経済というと、国単位などの大きな規模での経済活動を思い浮かべがちですが、家計や企業などの最小単位の経済主体の行動を扱うミクロ経済学も、近代経済学の主要な一分野です。そのメカニズムがうまく機能するとどうなるのか、あるいはなぜ機能しない場合があるのかなど、数学やグラフによる説明は必要最小限にとどめながら、ミクロ経済の諸相を解説します。また、心理学的・社会学的側面から経済活動や合理的な選択についての見識も盛り込んでいます。
   

• Clearly explains what microeconomics is and how it works
• Illustrates the concepts of microeconomics through examples in politics, government, and everyday life
• Addresses the failures of the microeconomy and what can be done to address them

   
Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations. 
In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics. 
  
Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using the minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behaviour and rational choice. An ideal introduction for anyone interested in business and economics. 
 
 
Reading Guide