This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/ ... 続きを読む
Over 3,800 clear and authoritative entries written by experts in the field
Wide-ranging coverage of all areas of accounting, e.g. financial accounting, management accounting, taxation, auditing, ... 続きを読む
Includes over 7,100 entries — over 100 new to this edition including bitcoin, Cog's Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract
... 続きを読む
Over 2,500 clear and authoritative entries, with a strong international focus, highlighting the worldwide rise of marketing as a major business discipline
Additional in depth coverage of key elem ... 続きを読む
This book analyses the top management of leading Japanese enterprises. Drawing on the work of Alfred Chandler, Morikawa demonstrates the difference between family-owned firms and professionally manage ... 続きを読む
This textbook is a refreshingly clear introduction to the core accounting topics that non-specialist students need to master. Designed to help students learn key principles, reinforce understanding, a ... 続きを読む
Christopher S. Chapman; David J. Cooper; Peter Miller
ページ
464 ページ
フォーマット
Paperback
サイズ
155 x 234 mm
刊行日
2012年03月
Accounting has an ever-increasing significance in contemporary society. Indeed, some argue that its practices are fundamental to the development and functioning of modern capitalist societies. We can ... 続きを読む
Examines the key concepts and the main types of accounting work
Traces the development of accounting over the centuries
Examines the building blocks of financial reports, such as assets and lia ... 続きを読む
Addresses the question most frequently asked by the public and students in relation to this subject - how does advertising work?
Explores the many different ways in which campaigns work (or fail ... 続きを読む
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pr ... 続きを読む
