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Corporate Social Responsibility: A Very Short Introduction
Corporate Social Responsibility: A Very Short Introduction

Corporate Social Responsibility: A Very Short Introduction

著者: 
Jeremy Moon
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  • A guide to the main principles of corporate social responsibility (CSR)
  • Looks at how and why it was established and how it developed over time
  • Considers the role CSR has in Western business traditions as well as its international context
  • Explores the controversies and dynamics of CSR

 
Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. 

Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide. 

目次: 

1: An idea whose time has come
2: The company level
3: National and international developments
4: The socialization of markets
5: CSR and new governance
6: Critical perspectives
7: Prospects and reflections
Further reading
Index

著者について: 

Jeremy Moon, Velux Professor of Corporate Sustainability, Copenhagen Business School. University of Nottingham
 
Jeremy Moon is Velux Professor of Corporate Sustainability, Copenhagen Business School. He was the founding Director of the International Centre for Corporate Social Responsibility at Nottingham University Business School. He has held visiting positions at the European University Institute; McGill University; Churchill College, University of Cambridge; and Trinity College, the University of Melbourne.

商品情報

ISBN : 9780199671816

著者: 
Jeremy Moon
ページ
152 ページ
フォーマット
Paperback
サイズ
114 x 174 mm
刊行日
2014年11月
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Corporate Social Responsibility: A Very Short Introduction

Corporate Social Responsibility: A Very Short Introduction

Corporate Social Responsibility: A Very Short Introduction