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Behavioral Finance: What Everyone Needs to Know®
Behavioral Finance: What Everyone Needs to Know®

Behavioral Finance: What Everyone Needs to Know®

著者: 
H. Kent Baker; Greg Filbeck; John R. Nofsinger
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人には、わかっていても、つい安物買いの銭失いのような行動に走ってしまい、後から取返しのつかないことを嘆くようなところがあります。目先のことにとらわれて先を見通せない、損失回避最優先で意思決定を行ってしまう、などは犯しがちなミスですが、金融の世界では特に大きな代償を払うことになってしまいます。
本書は人が情報を収集、処理、解釈する際に生じる一般的な認知バイアスやエラーなど、財務管理において人々がしがちな選択や過ちの概要について説明しています。これには、感情的な偏りや社会的要因(文化的なものから仲間による影響まで)も含まれていて、年齢、経験、性別による違いを反映しており、人生の中でも変化します。そのほか、2007年から2008年にかけての金融危機は、どのようにして人間行動の理解に拍車をかけたのか。「アノマリー」とは一体何のことで、それは行動バイアスとどのように関係しているのか。過信は金融の意思決定においてどのような役割を果たすのか。リスク許容度に年齢はどのような影響を与えているのか、といったトピックについても検討しています。
   

  • Offers a balanced explanation of the broad issues associated with behavioral finance in a succinct but authoritative manner
  • Examines foundations and psychological concepts, cognitive biases, emotional biases, and social/cultural influences, investor behavior, nudging, and cognitive ability
  • Uses a question and answer format to illustrate and answer relevant issues
  • Enables readers to browse for topics of interest if they choose not to read the book from cover-to-cover
  • Provides strategies for mitigating various behavioral biases

     
We are taught not to throw good money after bad or to cry over spilt milk. Yet we do both, otherwise we would not be taught not to. People often make choices based on what has been lost rather than what can be gained. Such choices are particularly costly in the world of finance.
   
Behavioral Finance: What Everyone Needs to Know® provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in due to age, experience, and gender. 
  
Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance?

目次: 

Chapter 1. Foundations and Psychological Concepts
Chapter 2. Cognitive Biases
Chapter 3. Emotional Biases and Social/Cultural Influences 
Chapter 4. Investor Behavior 
Chapter 5. Nudge: The Influence of Frame Dependence 
Chapter 6. Cognitive Ability

Notes
Index

著者について: 

H. Kent Baker is University Professor of Finance in the Kogod School of Business at American University. He has authored or edited 30 books and published more than 290 articles. His books Investor Behavior and Investment Traps Exposed received book excellence awards. Professor Baker is among the top 1% of the most prolific authors in finance.
 
Greg Filbeck is Samuel P. Black III Professor of Finance and Risk Management and Director of the Black School of Business at Penn State Erie, The Behrend College. He has authored or edited 10 books and published more than 95 academic articles. Professor Filbeck has conducted training for professional designations for the last two decades.
 
John R. Nofsinger is William H. Seward Chair in International Finance at the University of Alaska Anchorage. He has authored or edited 11 books that have translations in 11 languages and published 63 scholarly articles. He is author of the book, The Psychology of Investing 6th edition, which is; popular with financial advisors.

"If you are looking for a book that explains behavioral finance in plain understandable language, then this book is for you. This book adeptly applies the classic Socratic method to explain why the behavioral approach better explains the behavior of normal people than the neoclassical approach." --Hersh Shefrin, Mario L. Belotti Professor of Finance, Santa Clara University

商品情報

ISBN : 9780190868734

著者: 
H. Kent Baker; Greg Filbeck; John R. Nofsinger
ページ
256 ページ
フォーマット
Paperback
サイズ
140 x 210 mm
刊行日
2019年03月
シリーズ
What Everyone Needs to Know
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Behavioral Finance: What Everyone Needs to Know®

Behavioral Finance: What Everyone Needs to Know®

Behavioral Finance: What Everyone Needs to Know®