Analyses branding as both a commercial and a cultural force
Discusses how branding works, and the impact branding has on society today
Considers the future of branding, and whether the idea and ... Read more
This edition, which uses the 1878 Cabinet edition, is based on the last edition for which Eliot provided corrections.
A fresh introduction that places the novel in its biographical, intellectual, ... Read more
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Describes the physical and chemical characteristics of different layers of the atmosphere, and discusses their importance for life on earth
Introduces the science associated with the atmosphere a ... Read more
Offers a comprehensive description of the science behind circadian rhythms
Describes how biological clocks enable animals to anticipate the regular daily changes in the external environment and s ... Read more
The last thirty years have witnessed one of the most fertile periods in the history of children's books: the flowering of imaginative illustration and writing, the Harry Potter phenomenon, the rise of ... Read more
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The War of the Worlds is the most important and influential invasion narrative ever written, as well as being one of the tiny handful of the most important scientific romances ever written
I ... Read more
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Provides necessary background for understanding Puerto Rico's current debt crisis and ongoing status debate
Reviews general trends seen in Puerto Rican migration to the United States
Written acces ... Read more
Asserts convincingly that the end of advertising as we know it means the end of the free Internet
Written an academic and former advertising executive with extensive first-hand experience in the ad ... Read more
Emphasizes information about privacy without advocating a particular perspective on privacy
Brings many diverse questions about privacy together in a single volume
Privacy is a moving target, espe ... Read more
A readable and highly entertaining resource on how the brain works.
The author's extensive experience as a teacher and scientist brings perspective and insight that go beyond simply reading a list ... Read more
