New York Times bestseller
Original material based on new research
Written by one of the leaders in the field
Novel concepts and terminology will be explained making it suitable for the genera ... Read more
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Over 2,500 clear and authoritative entries, with a strong international focus, highlighting the worldwide rise of marketing as a major business discipline
Additional in depth coverage of key elem ... Read more
This item is available through your usual bookshop or bookseller
Now in its 13th edition, Jill Poole's immensely popular Textbook on Contract Law has been guiding students through contract law for over 20 years. Poole's case focus and clear writing style make this ... Read more
Introduces readers to the vast range of global agriculture, covering both industrial and developing countries
Considers both livestock and crop farming, and the multiple issues facing the differe ... Read more
Introduces Combinatorics through a problem-solving approach
Covers the core aspects of the subject such as permutations, combinations, and latin squares
Explores a variety of classic and modern ... Read more
Provides an informative, analytical and comprehensive overview of the BRICS
Addresses a wide range of issues concerning the BRICS in our contemporary political landscape
Offers an explanation o ... Read more
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, ... Read more
Focused introductions are designed to give students an in-depth understanding of a diverse range of important topics in modern chemistry.
Examples and applications presented throughout help student ... Read more
Featuring vibrant full color throughout, A Brief Introduction to the New Testament, Fourth Edition, is a concise version of Bart D. Ehrman's best-selling The New Testament: A Historical Introduction t ... Read more
Thoroughly examines the recent history of the Chinese economy
Presents an even-handed approach to the future of China as it continues to grow
Explores the nuance of Chinese politico-bureaucracy ... Read more
