The only text to make this important area of biochemistry accessible to an undergraduate audience
Illustrates the biological importance of sugars with diverse examples, to stimulate and engage st ... 続きを読む
Now in its fifth edition, this internationally successful title has been fully revised and updated in light of recent developments in world politics. New chapters on post colonialism and post structur ... 続きを読む
巨大な影響力を持つ広告。本書は広告が商工業、社会、メディアに果たす役割を論じる一冊です。広告業界の構造、広告主、ブランドおよびブランディングの役割、主要な広告メディア、広告代理店による広告の制作過程やクライアントの資金の使いかた、広告制作時の徹底的なリサーチなどを考察し、広告の実像に迫ります。(cf. Advertising: What Everyone Needs to Know)
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18世紀の終わりから19世紀初めにかけて西ヨーロッパに広がった、文学や芸術における革新的思潮、ロマン主義。その影響は、文学、音楽、絵画、宗教、哲学などさまざまな分野に及びました。本書では数々の引用や例を用いながら、ロマン主義の多様性を探ります。
Explores the definition of the word 'Romantic' and consider ... 続きを読む
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development ... 続きを読む
The Dictionary of Media and Communication is an authoritative and wide-ranging A-Z providing over 2,200 entries on terms used in media and communication, from concepts and theories to technical terms, ... 続きを読む
Careful explanation of key economic concepts in the context of environmental problems makes this book an ideal introduction to the study of environmental economics
Coverage of problems such as cl ... 続きを読む