Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, ... 続きを読む
Focused introductions are designed to give students an in-depth understanding of a diverse range of important topics in modern chemistry.
Examples and applications presented throughout help stude ... 続きを読む
Featuring vibrant full color throughout, A Brief Introduction to the New Testament, Fourth Edition, is a concise version of Bart D. Ehrman's best-selling The New Testament: A Historical Introduction t ... 続きを読む
Thoroughly examines the recent history of the Chinese economy
Presents an even-handed approach to the future of China as it continues to grow
Explores the nuance of Chinese politico-bureaucracy ... 続きを読む
'For certain men the stronger their desire, the less likely they are to act.' With his first glimpse of Madame Arnoux, Frederic Moreau is convinced he has found his romantic destiny, but when he purs ... 続きを読む
Accompanied by a website hosting sound files as a further aid to pronunciation
The first book to offer a comprehensive description of Shakespearean original pronunciation
Extensive introduction ... 続きを読む