OXFORD UNIVERSITY PRESS

  1. ホーム
  2. The Oxford Handbook of Pricing Management

The Oxford Handbook of Pricing Management

ISBN : 9780199543175

参考価格（税込）: 
¥20,086
著者: 
Ozalp Ozer; Robert Phillips
関連カテゴリー
ページ
976 ページ
フォーマット
Hardcover
サイズ
182 x 249 mm
刊行日
2012年05月
シリーズ
Oxford Handbooks in Finance
このエントリーをはてなブックマークに追加
メール送信
印刷

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

目次: 

PART I. INTRODUCTION
1. Introduction
PART II. PRICING IN SELECTED INDUSTRIES
2. Why are Prices Set the Way they Are?
3. Airline Pricing
4. Electric Power Pricing
5. Health Care Pricing in the United States: The Case of Hospitals
6. Pricing in Restaurants
7. Pricing of On-line Display Advertising
8. Consumer Credit Pricing
9. Wireless Services Pricing in the US
10. For What IT's Worth: Pricing Internal IT Services
11. Television Advertisement Pricing in the US
12. Pricing in the Cruise Line Industry
13. Less-than-Truckload Pricing
14. Pricing in the North American Protein Industry
15. Wine Pricing in the United States
16. Pricing and Sales Practices in the Grand Bazaar of Istanbul
PART III. PRICING FUNDAMENTALS
17. Price Theory in Economics
18. Models of Demand
19. Game Theory Models of Pricing
20. Behavioral Issues in Pricing Management
PART IV. PRICING TACTICS
21. Customized Pricing
22. Nonlinear Pricing
23. Dynamic List Pricing
24. Sales Promotions
25. Markdown Management
26. Revenue Management
27. Auction Pricing
28. Service Engineering: Design and Pricing of Service Features
29. Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information
30. Joint Pricing and Inventory Management
PART V. ORGANIZATION AND PROCESSES
31. Structuring and Managing an Effective Pricing Organization
32. Global Pricing Strategy
33. Using Lean Six Sigma to Improve Pricing Execution
34. Pricing with Confidence in Business-to-Business Settings
PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS
35. Challenges and Future Prospects for Pricing Management

著者について: 

Ozalp Ozer has been a faculty member at Columbia University and Stanford University. His areas of specialization include demand and supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning, and pricing management. His articles on these topics have appeared in leading academic journals such as Management Science, and Operations Research. National Science Foundation and Fortune 500 companies have supported his research and teaching activities. He is an active consultant to industries such as high technology, automotive. He has developed and commercialized algorithms that optimize market timing, pricing, and inventory replenishment decisions. He has been invited to present his work at conferences and has given lectures at universities such as Harvard Business School and London Business School. He received his Ph.D. and M.S. degrees from Columbia University. ; Robert Phillips is also Director of the Center for Pricing and Revenue Management at Columbia University. Dr. Phillips has experience in pricing and revenue management in a wide variety of industries including airlines, hotels, rental cars, automotive, air freight, cruise lines, retail, and financial services. He is the former CEO of Talus Solutions and of Decision Focus Incorporated and the author of the widely used textbook, Pricing and Revenue Optimization. Dr. Phillips has served as a lecturer at Stanford University Business School and has published in many journals. He received his Ph.D. from Stanford University in Engineering Economic Systems.

同じカテゴリーの商品

このページに掲載の「参考価格」は日本国内における希望小売価格です。当ウェブサイトでのご購入に対して特別価格が適用される場合、販売価格は「割引価格」として表示されます。なお、価格は予告なく変更されることがございますので、あらかじめご了承ください。