Ambush Marketing and Brand Protection (3rd edition)

ISBN : 9780198845201

Phillip Johnson
624 ページ
171 x 246 mm

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law.


Part A - Ambush Marketing, Concepts, Developments, and Incidents
1. Ambush Marketing
2. The Evolution of Ambush Marketing Laws
Part B- Ambush Marketing: United Kingdom and European Union Law
3. Trade Marks and Merchandising
4. Passing Off, Copyright, and Designs and Related Rights
5. Symbols and Emblems
6. Sui Generis Protection against Ambush Marketing By Association
7. Licensing, Broadcasting, and Exhaustion
8. Advertising and Trade Regulation
9. Selling Tickets or Using them for Promotional Purposes
10. Civil and Criminal Proceedings and Border Control
Part C: Ambush Marketing: Laws around the World
11. International Context
12. Australia
13. Canada
14. New Zealand
15. South Africa
16. United States


Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.