OXFORD UNIVERSITY PRESS

Introduction to Business Management (11th edition)

ISBN : 9780190745769

参考価格(税込): 
¥5,291
著者: 
Badenhorst-Weiss Badenhorst-Weiss; Tersia Botha; Michael Cant; Mari Jansen van Rensburg; Louis Kruger; Watson Ladzani; Richardo Machado; Johan Marx; Raphael Mpofu; Rigard Steenkamp
ページ
640 ページ
フォーマット
Paperback
サイズ
167 x 241 mm
刊行日
2020年06月
メール送信
印刷

Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.

目次: 

Part 1: The business world and the place of business management
Chapter 1: The business world and business management
Chapter 2: Entrepreneurship
Chapter 3: Establishing a business
Chapter 4: The business environment
Chapter 5: Corporate social responsibility
Part 2: The business organisation and management
Chapter 6: Introduction to general management
Chapter 7: Planning
Chapter 8: Organising
Chapter 9: Leading
Chapter 10: Controlling the management process
Part 3: The functional areas of a business
Chapter 11: Operations management
Chapter 12: Human resource management and the South African labour legislative framework
Chapter 13: Marketing management
Chapter 14: Financial management
Chapter 15: Purchasing and supply management

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