OXFORD UNIVERSITY PRESS

Managing and Shaping Innovation

ISBN : 9780199262267

参考価格(税込): 
¥9,306
著者: 
Steve Conway; Fred Steward
ページ
504 ページ
フォーマット
Paperback
サイズ
189 x 245 mm
刊行日
2006年04月
メール送信
印刷

Managing and Shaping Innovation enables students to understand the theories of innovation and to appreciate technological change and the management of innovation in organisations. The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context. The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take. Online Resource Centre For lecturers: Figures from the book PowerPoint slides For students: Web links Media watch - regularly updated news articles with commentary from Steve Conway

目次: 

PART ONE: BUILDING THE FOUNDATIONS
PART TWO: STRATEGY AND THE MAPPING OF INNOVATION AND TECHNOLOGICAL PROGRESS
PART THREE: THE MANAGEMENT OF INNOVATION WITHIN ORGANIZATIONS
PART FOUR: THE IMPACT OF CONTEXT ON THE MANAGEMENT AND 'SHAPING' OF INNOVATION

著者について: 

Dr Steve Conway is Senior Lecturer in Operations and Supply Management at the University of Bath School of Management. Previously he was a Senior Lecturer in Innovation at Leicester University Management Centre.; Dr Fred Steward is Professor of Innovation and Entrepreneurship at Brunel University. He is programme leader in the centre for Brunel Research on Enterprise, Sustainability and Ethics. Previously he was a Reader in Innovation at Aston University Business School

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