The Oxford Handbook of Electoral Persuasion

ISBN : 9780190860806

Elizabeth Suhay; Bernard Grofman; Alexander H. Trechsel
1128 ページ
171 x 248 mm
Oxford Handbooks
  • Features nearly fifty chapters by world-renowned scholars in the field, both senior and junior, and an introductory chapter by the editors which offers a new theoretical framework organizing the study of electoral persuasion
  • Surveys a rapidly growing but dispersed literature in political science and adjacent fields (communication and media studies, social psychology), and incorporates research on the U.S., Europe, and developing nations, especially in Latin America
  • Reviews both theoretical and empirical work, with an emphasis on contemporary topics, such as: political polarization and bias (among individuals and in media); how electoral persuasion intersects with diverse publics; social networks; populism; money in elections; and cutting-edge methodologies

Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves.
This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.


1. A Framework for the Study of Electoral Persuasion
Elizabeth Suhay, Bernard Grofman, and Alexander H. Trechsel

Part I. General Models of Political Persuasion
2. Classic Models of Persuasion
Richard R. Lau
3. When, How, and Why Persuasion Fails: A Motivated Reasoning Account
Ryan G. Cotter, Milton Lodge, and Robert Vidigal
4. The Boundary Conditions of Motivated Reasoning
Ryan G. Cotter, Milton Lodge, and Robert Vidigal
5. Reasoned Persuasion
Bernard Grofman
6. Persuasion and Issue Voting
Bernard Grofman
7. Party Cues
John G. Bullock
8. How the News Media Persuades: Framing Effects and Beyond
Thomas J. Leeper and Rune Slothuus
9. The Emotional Aspects of Political Persuasion
Bethany Albertson, Lindsay Dun, and Shana Kushner Gadarian
10. Do Election Campaigns Matter? A Comparative Perspective and Overview
J. Alexander Branham and Christopher Wlezien

Part II. Persuasion by Parties, Candidates, and Outside Groups
11. The Utility and Content of Traditional Ads
Michael Franz
12. The Persuasion Effects of Political Endorsements
Cheryl Boudreau
13. Mobilization Strategies and Get Out the Vote
Melissa R. Michelson
14. Appealing to Diverse Electorates in the United States
David M. Searle and Marisa Abrajano
15. Race and Racism in U.S. Campaigns
Christopher Sebastian Parker, Christopher C. Towler, Loren Collingwood, and Kassra AR Oskooii
16. Gendered Aspects of Political Persuasion in Campaigns
Kelly Dittmar
17. Persuasion and Non-Party Groups in the Digital Age
Deana A. Rohlinger
18. Interest Groups and Elections
Jeffrey M. Berry
19. How Electoral Spending Relates to Political Persuasion
David B. Magleby
20. Low-Resource Candidates and Fundraising Appeals
Richard Johnson

Part III. Media Influence
21. Campaigns and Elections in a Changing Media Landscape
Michael X. Delli Carpini and Bruce A. Williams
22. Sowing Distrust of the News Media as an Electoral Strategy
Jonathan M. Ladd and Alexander R. Podkul
23. Beyond Infotainment: Political-Entertainment Media and Electoral Persuasion
Geoffrey Baym and R. Lance Holbert
24. Horse-Race and Game-Framed Journalism's Effects on Turnout, Vote Choice, and Attitudes toward Politics
Benjamin Toff
25. Misinformation, Fake News, and Dueling Fact Perceptions in Public Opinion and Elections
David C. Barker and Morgan Marietta
26. Conspiracy Theories
Joseph E. Uscinski
27. Polarization and Media Usage: Disentangling Causality
Justin de Benedictis-Kessner, Matthew A. Baum, and Adam J. Berinsky
28. National and Cross-National Perspectives on Political Media Bias
Yphtach Lelkes
29. The Incentives and Effects of Independent and Government-Controlled Media in the Developing World
Horacio Larreguy and John Marshall

Part IV. Interpersonal Influence
30. Persuasion in Interpersonal Networks
Anand Edward Sokhey and Carey Stapleton
31. Social Network Effects in Developing Countries
Cesi Cruz, Horacio Larreguy, and John Marshall
32. Voter Mobilization in Intimate Networks
Florian Foos and Eline A. de Rooij
33. Citizen Deliberation Online
Patrícia Rossini and Jennifer Stromer-Galley
34. Networks and Media Influence
David A. Siegel
35. Bandwagon Effects, Information Cascades, and the Power in Numbers
Susanne Lohmann
36. Lobbying Networks
Jennifer Nicoll Victor

Part V. Electoral Persuasion across Contexts
37. Electoral Persuasion in the New Democracies: Challenges and Opportunities
Rosario Aguilar and Jeffrey Conroy-Krutz
38. A Menu of Clientelist Methods to Buy and Coerce Voters: The Dark Side of Electoral Persuasion
Gilles Serra
39. How and Why the Populist Radical Right Persuades Citizens
Elisabeth Ivarsflaten, Scott Blinder, and Lise Bjånesøy
40. The Strategic Adaptation of the Populist Radical Right in Western Europe: Shifting the Party Message
Elie Michel
41. Party Nominations and Electoral Persuasion
J. Andrew Sinclair
42. Persuasion and Ballot Propositions
Shaun Bowler and Stephen P. Nicholson
43. Online versus Offline Strategies in Comparative Perspective
Tiago Silva
44. Voting Advice Applications: The Power of Self-Persuasion
Alexander H. Trechsel and Diego Garzia
45. How Voters Distort Their Perceptions and Why This Matters
Andrea De Angelis

Part VI. Empirical Methodologies for Understanding Electoral Persuasion
46. Accounting for Complex Survey Designs: Strategies for Post-stratification and Weighting of Internet Surveys
Erin Hartman and Ines Levin
47. Debating How to Measure Media Exposure in Surveys
Seth K. Goldman and Stephen M. Warren
48. Studying Electoral Persuasion Using Online Experiments
Thomas J. Leeper
49. Citizens, Elites, and Social Media: Methodological Challenges and Opportunities in the Study of Persuasion and Mobilization
Philip Habel and Yannis Theocharis


Elizabeth Suhay is Associate Professor and Graduate Program Director in the Department of Government at American University's School of Public Affairs.
Bernard Grofman is the Jack W. Peltason Chair of Democracy Studies and Distinguished Professor of Political Science at the University of California, Irvine.
Alexander H. Trechsel is Professor and Chair of Political Science and Vice Rector for Research at the University of Lucerne.

Marisa Abrajano, University of California, San Diego
Rosario Aguilar, Newcastle University
Bethany Albertson, University of Texas, Austin
David C. Barker, American University
Matthew A. Baum, Harvard University
Geoffrey Baym, Temple University
Adam J. Berinsky, Massachusetts Institute of Technology
Jeffrey M. Berry, Tufts University
Lise Bjånesøy, University of Bergen
Scott Blinder, University of Massachusetts, Amherst
Cheryl Boudreau, University of California, Davis
Shaun Bowler, University of California, Riverside
J. Alexander Branham, University of Texas, Austin
John G. Bullock, Northwestern University
Loren Collingwood, University of California, Riverside
Jeffrey Conroy-Krutz, Michigan State University
Ryan G. Cotter, Stony Brook University
Cesi Cruz, University of British Columbia
Andrea De Angelis, University of Lucerne
Justin de Benedictis-Kessner, Harvard University; Northeastern University
Michael X. Delli Carpini, University of Pennsylvania
Eline A. de Rooij, Simon Fraser University
Kelly Dittmar, Rutgers University
Lindsay Dun, University of Texas, Austin
Florian Foos, King's College London
Michael Franz, Bowdoin College
Shana Kushner Gadarian, Syracuse University
Diego Garzia, University of Lucerne
Seth K. Goldman, University of Massachusetts, Amherst
Bernard Grofman, University of California, Irvine
Philip Habel, University of South Alabama
Erin Hartman, University of California, Los Angeles
R. Lance Holbert, Temple University
Elisabeth Ivarsflaten, University of Bergen
Richard Johnson, Lancaster University
Jonathan M. Ladd, Georgetown University
Horacio Larreguy, Harvard University
Richard R. Lau, Rutgers University
Thomas J. Leeper, London School of Economics and Political Science
Yphtach Lelkes, University of Pennsylvania
Ines Levin, University of California, Irvine
Milton Lodge, Stony Brook University
Susanne Lohmann, University of California, Los Angeles
David B. Magleby, Brigham Young University
Morgan Marietta, University of Massachusetts, Lowell
John Marshall, Columbia University
Elie Michel, University of Lucerne
Melissa R. Michelson, Menlo College
Stephen P. Nicholson, University of California, Merced
Kassra AR Oskooii, University of Delaware
Christopher Sebastian Parker, University of Washington
Alexander R. Podkul, Georgetown University
Deana A. Rohlinger, Florida State University
Patrícia Rossini, University of Liverpool
David M. Searle, University of California, San Diego
Gilles Serra, Center for Research and Teaching in Economics (CIDE)
David A. Siegel, Duke University
Tiago Silva, European University Institute
J. Andrew Sinclair, Claremont McKenna College
Rune Slothuus, Aarhus University
Anand Edward Sokhey, University of Colorado, Boulder
Carey Stapleton, University of Colorado Boulder
Jennifer Stromer-Galley, Syracuse University
Elizabeth Suhay, American University
Yannis Theocharis, University of Bremen
Benjamin Toff, University of Minnesota
Christopher C. Towler, Sacramento State University
Alexander H. Trechsel, University of Lucerne
Joseph E. Uscinski, University of Miami
Jennifer Nicoll Victor, George Mason University
Robert Vidigal, Stony Brook University
Stephen M. Warren, University of Massachusetts, Amherst
Bruce A. Williams, University of Virginia
Christopher Wlezien, Temple University