ISBN : 9780190886134
Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer- centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand: DT The differences between healthcare and other consumer-driven markets DT What factors are most important for consumers in seeking care providers DT How consumers make decisions about healthcare DT The system-wide effects of increased consumer choice in healthcare DT The important distinction between patients and consumers By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.
Section 1 Introduction
1. Introducing Choice
Section 2 Consumer Choice in the Healthcare System
2. Is Healthcare Special?
3. Conditions for Creating a Consumer Market
Section 3 How Consumers Choose
4. The Decision-Making Process
5. The Six E's of Consumer Decision-Making
Section 4 Responding to Consumer Choice
6. Consumer Segmentation Strategies
7. Making a Consumer Choice 'System' Work
About the Authors