ISBN : 9780190698973
The overarching goals of political communication rarely change, yet political communication strategies have evolved a great deal over the course of American history. This book explores the technological, behavioral, and political forces that bring about disruptive and permanent changes in political communication. Covering over 300 years of political communication revolutions, Ben Epstein provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.
Abbreviations and Acronyms
Acknowledgments
Chapter 1: Introduction: The Elements of Political Communication Change
Phase I: The Technological Imperative
Chapter 2: The Social and Technological History of Political Communication Change
Chapter 3: The Technological Imperative: How and When New Communication Technology Becomes Politically Viable
Phase II: Political Choice
Chapter 4: Political Choice: The Behavioral Role in Political Communication Change
Case Studies
Chapter 5: Political Choice and Campaign Communication Innovation: Why Campaigns Have the Most Consistent Innovation Adoption
Chapter 6: Innovation by Political Outsiders: Why Social Movements Innovate Early and Why it Rarely Matters
Chapter 7: Interest Group Innovation: How Different Target Audiences Affect Political Communication Goals
Phase III: Stabilization
Chapter 8: The Stabilization Process Then and Now
Chapter 9: Conclusion: Where We Are and Where We Might Be Headed
Notes
Bibliography
Index
