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The Entrepreneurial Muse: Inspiring Your Career in Classical Music

ISBN : 9780190630973

参考価格(税込): 
¥15,246
著者: 
Jeffrey Nytch
関連カテゴリー
ページ
240 ページ
フォーマット
Hardcover
サイズ
156 x 235 mm
刊行日
2018年04月
メール送信
印刷

The Entrepreneurial Muse: Inspiring your career in classical music explores entrepreneurial principles and their application in a classical music context. The Entrepreneurial Muse inspires readers' creative imaginations and gives them practial tools to realize a musical career that is sustainable, fulfilling, and impactful.

目次: 

Preface and Acknowledgments
Prologue: The Popcorn Epiphany
Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking
Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action
Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim
Chapter 4: Where the Rubber Meets the Road: Stimulating Demand
Chapter 5: A Dream with a Plan: Five Questions and an Imperative
Chapter 6: Can Entrepreneurship Save Classical Music?
Epilogue: Magic Beans and Golden Eggs
Appendix 1: An Entrepreneurial Symphony
Appendix 2: Open Door Music: Lessons Learned from a Failed Venture
Appendix 3: Exploring the Business Model Canvas
Bibliography
Index

著者について: 

Jeffrey Nytch is Director of the Entrepreneurship Center for Music and Associate Professor at the University of Colorado - Boulder.

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