ISBN : 9780190630973
The Entrepreneurial Muse: Inspiring your career in classical music explores entrepreneurial principles and their application in a classical music context. The Entrepreneurial Muse inspires readers' creative imaginations and gives them practial tools to realize a musical career that is sustainable, fulfilling, and impactful.
Preface and Acknowledgments
Prologue: The Popcorn Epiphany
Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking
Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action
Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim
Chapter 4: Where the Rubber Meets the Road: Stimulating Demand
Chapter 5: A Dream with a Plan: Five Questions and an Imperative
Chapter 6: Can Entrepreneurship Save Classical Music?
Epilogue: Magic Beans and Golden Eggs
Appendix 1: An Entrepreneurial Symphony
Appendix 2: Open Door Music: Lessons Learned from a Failed Venture
Appendix 3: Exploring the Business Model Canvas