ISBN : 9780198793182
A simple reference guide to illuminate the value and utility of social science theories for the practice of environmental conservation, and to encourage environmental professionals to communicate better with social scientists.
1 Introduction: Why would you want to read a book about social science theory?
How our brains work (or don't) and some ideas on what to do about it
2 Cognitive biases and limitations
3 Finding useful theories when and where you need them
4 Theories of motivation, cognition, and reasoning
5 Morals, intuitions, culture, and identity-based theories
6 Trust, negotiation, and public involvement
7 Organizational theories
8 Systems theories
Putting the theories to use
10 Putting it all together