OXFORD UNIVERSITY PRESS

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Consumer Behaviour (2nd edition)

ISBN : 9780198786238

参考価格(税込): 
¥7,854
著者: 
Isabelle Szmigin; Maria Piacentini
ページ
528 ページ
フォーマット
Paperback
サイズ
189 x 246 mm
刊行日
2018年04月
メール送信
印刷
目次: 

PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION
1 A historical context for understanding consumption
2 Contemporary perspectives on consumer behaviour
PART 2: MICRO-VIEW OF CONSUMPTION
3 Decision-making and involvement
4 Learning and memory
5 Perceptual processes
6 Attitude theory and behaviour change
7 Personality, self, and motivation
PART 3: MACRO-VIEW OF CONSUMPTION
8 Groups, social processes, and communications
9 Culture
10 Patterns of buyer behaviour
PART 4: WHERE ARE WE GOING?
11 Future trends in consumer behaviour

著者について: 

Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and Asia, and has published her work in leading journals such as European Journal of Marketing, Psychology and Marketing, Sociology and Consumption, Markets and Culture. Isabelle has an extensive media profile and regularly makes appearances on programmes such as BBC's Newsnight, Breakfast and Radio 4.; Maria Piacentini is Professor of Consumer Research at Lancaster University, UK. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and in Europe, and has published her work in leading journals such as the Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, Sociology of Health and Illness, and the Journal of Consumer Behaviour.

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