OXFORD UNIVERSITY PRESS

Economics: A Primer

ISBN : 9780198787051

参考価格(税込): 
¥3,652
著者: 
Alec Chrystal; Simon Hayley
関連カテゴリー
ページ
136 ページ
フォーマット
Paperback
サイズ
156 x 234 mm
刊行日
2018年02月
メール送信
印刷

Concise, engaging and highly intuitive Economics: A primer equips you with an understanding of all the basic principles of economics. It is designed specifically for readers with no prior knowledge of the field. Technical content is kept to a minimum and the universal principles of economics are distilled. At its core, economics is simply the study of how humans behave and the choices which they make. Chrystal and Hayley emphasise the practical application of economics for an individual as a consumer, saver and employee; and within the context of business and financial decision-making. This approach ensures that the connection between economic theory and our everyday lives is illuminated. Whether you are taking a short course in economics; are about to begin an Economics or related degree, or simply want to understand the theories which lie behind the headlines, this book which will ensure you master the core concepts. Supported by online resources to take your learning further: For Students - Multiple choice questions - Weblinks - Summaries of key concepts - Bespoke videos of the authors summarising each chapter For Lecturers - PowerPoint(R) slides

目次: 

1 Introduction: Our astonishing economics; Microeconomics; 2 Demand and supply; 3 Producer and consumer decision-making; 4 Market failures; 5 Labour markets, the financial sector and behavioural economics; 6 Microeconomics summary; Macroeconomics; 7 What macroeconomics is and why it matters; 8 Explaining unemployment; 9 Explaining inflation; 10 Growth and welfare; 11 Macroeconomics summary; Conclusion; 12 Concluding remarks

著者について: 

Simon Hayley is Senior Lecturer in Finance at Cass Busines School, City University, London.; Alec Chrystal is Professor Emeritus at Cass Business School, City University, London and an affiliated lecturer in the Faculty of Economics at Cambridge University.

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