ISBN : 9780198739920
Written by an eminent author team whose expertise spans the full breadth of the subject, The Business Environment provides comprehensive coverage and sound academic insight into this dynamic subject. The unique 'themes and issues' approach the book has become known for provides students with a consistent and holistic framework for analysing businesses and the business environment, as well as a reliable method to organize their thinking.
The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One. Part Two then looks beyond these topics and invites students to analyse a range of contemporary issues such as the financial crisis and austerity, globalization, corporate power, equal opportunity, and entrepreneurship.
A host of examples, 'Mini-Cases', and end-of-chapter case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever's corporate responsibility policy, Samsung and South Korean economic development, and Starbucks on sustainability, are just some of the topical cases. 'Stop and Think' boxes and end-of-chapter review and discussion questions develop students' critical thinking skills, while further reading and useful websites provide the starting point for further research and exploration.
1 Paul Wetherly: Introduction: 'Business' and its 'environment' in a 'globalizing world'; Part One: Environments; 2 Dorron Otter: The economic environment; 3 Dorron Otter: The technological environment; 4 Paul Wetherly: The political environment; 5 David Amos: The legal environment; 6 Paul Wetherly: The social and cultural environment; 7 Simon Robinson: Can the marketplace be ethical? Corporate responsibility; 8 Eamonn Judge: The natural environment: Global warming, pollution, resource depletion, and sustainable development; Part Two: Issues; 9 Chris Mulhearn and Mike Franco: How has macroeconomic policy changed in an era of uncertainty?; 10 Dorron Otter: Globalization of business: Good or bad?; 11 Paul Wetherly: Does business have too much power?; 12 Dorron Otter and Paul Wetherly: Is inequality bad for business?; 13 Stratis Koutsoukos and Dorron Otter: Creating effective trading blocs: What lessons does the European Union provide?; 14 Paul Wetherly: What role for the public sector?; 15 Simon Raby and Geoff Gregson: From starting to scaling and beyond: How do entrepreneurs and SMEs innovate and grow?; 16 Dorron Otter and Paul Wetherly: Conclusion: Looking ahead-managing in a dynamic environment