OXFORD UNIVERSITY PRESS

Managerial Economics in a Global Economy (8th edition)

ISBN : 9780199397129

参考価格(税込): 
¥25,553
著者: 
Dominick Salvatore
関連カテゴリー
ページ
792 ページ
フォーマット
Hardcover
サイズ
193 x 239 mm
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印刷

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. Features * Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter* Incorporates 127 case studies, showing how firms actually reach managerial decisions today * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus* Includes a robust instructor ancillary package for adopters

目次: 

PART ONE INTRODUCTION
CHAPTER 1 The Nature and Scope of Managerial Economics
CHAPTER 2 Demand, Supply, and Equilibrium Analysis
CHAPTER 3 Optimization Techniques and New Management Tools

PART TWO DEMAND ANALYSIS
CHAPTER 4 Demand Theory
CHAPTER 5 Demand Estimation
CHAPTER 6 Demand Forecasting

PART THREE PRODUCTION AND COST ANALYSIS
CHAPTER 7 Production Theory and Estimation
CHAPTER 8 Cost Theory and Estimation

PART FOUR MARKET STRUCTURE AND PRICING PRACTICES
CHAPTER 9 Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
CHAPTER 10 Oligopoly and Firm Architecture
CHAPTER 11 Game Theory and Strategic Behavior
CHAPTER 12 Pricing Practices

PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
CHAPTER 13 Regulation and Antitrust: The Role of Government in the Economy
CHAPTER 14 Risk Analysis
CHAPTER 15 Long-Run Investment Decisions: Capital Budgeting

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