OXFORD UNIVERSITY PRESS

Economic & Management Research

ISBN : 9780199049301

参考価格(税込): 
¥5,654
著者: 
Lilla Stack; Pierre Joubert; Deon Tustin; Peet Venter
関連カテゴリー
ページ
416 ページ
フォーマット
Paperback
サイズ
168 x 240 mm
刊行日
2016年11月
メール送信
印刷

Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.

目次: 

Part 1: Planning
1. Introduction to research
2. The research problem
3. The literature review
4. The research proposal

Part 2: Doing
5. Research design
6. Quantitative data collection
7. Analysing and interpreting quantitative data collection
8. Qualitative data collection
9. Analysing and interpreting qualitative data

Part 3: Reporting
10. Research reporting
11. Academic literacy

著者について: 

Peet Venter is in the Department of Business Management at Unisa. Pierre Joubert is in the Bureau of Market Research at Unisa. Lilla Stack is in the Department of Accounting at Rhodes University. Deon Tustin is in the Bureau of Market Research at Unisa.

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