The Social Net: Understanding Our Online Behavior (2nd edition)

ISBN : 9780199639540

Yair Amichai-Hamburger
296 ページ
168 x 245 mm

In the past two decades, the Internet has come to dominate every aspect of everyday life. This has been a huge change for many of us, and, for the younger generation - born into this situation - there has been no other way of living. How does this new way of life affect our health and happiness, our well-being? How does it affect our relationships, our friendships? Has the definition of friendship changed now that we have hundreds of friends on Facebook? Why is it that some people find it so hard to talk to people in their daily lives but find it so easy on the Internet? People spend so much time on the Internet - so what do we actually do on there? Why are some people so aggressive and others exceptionally helpful? Are these behaviors that we see from the same people offline? How do we take decisions online and which groups would we rather belong to online where nobody knows us, rather than revealing our true identity to the outside world? The new edition of 'The Social Net' provides a comprehensive understanding of the social aspects of the Internet. It contains chapters on topics such as identity manipulation, online romantic relationships, online decision making, the internet and aggression, and online prejudice and discrimination. The book provides the reader with an understanding of both the negative and positive influences of the net and is an exceptionally useful guide for for how to use the net to improve wellbeing. Today, when there is so much negative publicity surrounding the Internet - despite our reliance on it - this book provides a much needed balanced understanding of the Net and its influence.


1. Personality and the Internet
2. Netified: Social cognition in crowds and clouds
3. Identity Manipulation - What Happens When Identity Presentation is Not Truthful
4. Online Romantic Relationships
5. Computer-Mediated Persuasion and Compliance: Social Influence on the Internet and Beyond
6. Online Decision Making
7. The Internet and Aggression: Motivation, Disinhibitory and Opportunity Aspects
8. The Kindness of Stangers: Prosocial Behavior Online
9. Group and Computer-Mediated Communication
10. Leadership within Virtual Concepts
11. Online Prejudice and Discrimination: From Dating to Hating
12. Online Intergroup Contact
13. The Internet as Psychological Laboratory Revisited: Best Practices, Challenges, and Solutions


Yair Amichai-Hamburger, Director, The Research Center for Internet Psychology, Israel