OXFORD UNIVERSITY PRESS

Management & public relations

Fundamentals of HIV Medicine: 2017

ISBN : 9780190847098

Price(incl.tax): 
¥13,262
Author: 
W. David Hardy
Pages
616 Pages
Format
Paperback
Size
216 x 279 mm
Pub date
Aug 2017
Completely updated for 2017, Fundamentals of HIV Medicine is a comprehensive clinical care publication for the treatment of HIV/AIDS. Published by the American Academy of HIV Medicine, the book offers ... Read more

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Fundamentals of Marketing

ISBN : 9780198748571

Price(incl.tax): 
¥7,603
Author: 
Paul Baines; Chris Fill; Sara Rosengren
Pages
416 Pages
Format
Paperback
Size
189 x 246 mm
Pub date
Apr 2017
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media ... Read more

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Generative Emergence: A New Discipline of Organizational, Entrepreneurial, and Social Innovation

ISBN : 9780199933594

Price(incl.tax): 
¥14,364
Author: 
Benyamin B. Lichtenstein
Pages
480 Pages
Format
Hardcover
Size
167 x 241 mm
Pub date
Aug 2014
How do organizations become created? Entrepreneurship scholars have debated this question for decades, but only recently have they been able to gain insights into the non-linear dynamics that lead to ... Read more

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Global Marketing Management (3rd edition)

ISBN : 9780199609703

Price(incl.tax): 
¥10,832
Author: 
Kiefer Lee; Steve Carter
Pages
608 Pages
Format
Paperback
Size
193 x 265 mm
Pub date
Mar 2012
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environmen ... Read more

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Global Strategic Management (3rd edition)

ISBN : 9780198706595

Price(incl.tax): 
¥8,176
Author: 
Jedrzej George Frynas; Kamel Mellahi
Pages
448 Pages
Format
Paperback
Size
190 x 244 mm
Pub date
Dec 2014
Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes ... Read more

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Governance: A Very Short Introduction

ISBN : 9780199606412

Price(incl.tax): 
¥1,404
Author: 
Mark Bevir
Pages
152 Pages
Format
Paperback
Size
181 x 115 mm
Pub date
Oct 2012
Series
Very Short Introductions
The word 'governance' is ubiquitous. The World Bank and the International Monetary Fund make loans conditional on 'good governance'. Climate change and avian flu appear as issues of 'global governance ... Read more

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Greening Business: Research, Theory, and Practice

ISBN : 9780199535224

Price(incl.tax): 
¥6,653
Author: 
Ian Worthington
Pages
304 Pages
Format
Paperback
Size
190 x 245 mm
Pub date
Nov 2012
Environmental protection has increasingly become a business issue at both the strategic and operational level for businesses of all sizes and across all continents. Greening Business is a comprehensiv ... Read more

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Handbook of Culture and Consumer Behavior

ISBN : 9780199388523

Price(incl.tax): 
¥8,316
Author: 
Sharon Ng; Angela Y. Lee
Pages
368 Pages
Format
Paperback
Size
159 x 234 mm
Pub date
May 2015
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming incre ... Read more

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Headquarters Economy: Managers, Mobility, and Migration

ISBN : 9780198828914

Price(incl.tax): 
¥4,752
Author: 
J. Myles Shaver
Pages
240 Pages
Format
Hardcover
Size
156 x 234 mm
Pub date
Oct 2018
Metropolitan areas with a high concentration of headquarters from diverse industries stand out as influential, dynamic economies. However, there is little discussion about the characteristics of these ... Read more

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Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

ISBN : 9780190606848

Price(incl.tax): 
¥15,876
Author: 
Patricia Strach
Pages
256 Pages
Format
Hardcover
Size
156 x 235 mm
Pub date
Oct 2016
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of i ... Read more

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