OXFORD UNIVERSITY PRESS

Management & public relations

From Resource Allocation to Strategy

ISBN : 9780199277445

Price(incl.tax): 
¥17,302
Author: 
Joseph L. Bower; Clark G. Gilbert
Pages
488 Pages
Format
Hardcover
Size
163 x 242 mm
Pub date
Oct 2005
Joseph L. Bower and Clark G. Gilbert have collected together some of the leading experts on strategy to examine how strategy is actually made by company managers across the several levels of an organi ... Read more

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From Taverns to Gastropubs: Food, Drink, and Sociality in England

ISBN : 9780198826187

Price(incl.tax): 
¥5,702
Author: 
Christel Lane
Pages
240 Pages
Format
Hardcover
Size
156 x 234 mm
Pub date
May 2018
The pub is a prominent social institution integral to British identity. From Taverns of Gastropubs: Food, Drink, and Sociality in England charts the historical development of the English public house ... Read more

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Fundamentals of HIV Medicine: 2017

ISBN : 9780190847098

Price(incl.tax): 
¥13,262
Author: 
W. David Hardy
Pages
616 Pages
Format
Paperback
Size
216 x 279 mm
Pub date
Aug 2017
Completely updated for 2017, Fundamentals of HIV Medicine is a comprehensive clinical care publication for the treatment of HIV/AIDS. Published by the American Academy of HIV Medicine, the book offers ... Read more

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Fundamentals of Marketing

ISBN : 9780198748571

Price(incl.tax): 
¥7,603
Author: 
Paul Baines; Chris Fill; Sara Rosengren
Pages
416 Pages
Format
Paperback
Size
189 x 246 mm
Pub date
Apr 2017
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media ... Read more

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Generative Emergence: A New Discipline of Organizational, Entrepreneurial, and Social Innovation

ISBN : 9780199933594

Price(incl.tax): 
¥14,364
Author: 
Benyamin B. Lichtenstein
Pages
480 Pages
Format
Hardcover
Size
167 x 241 mm
Pub date
Aug 2014
How do organizations become created? Entrepreneurship scholars have debated this question for decades, but only recently have they been able to gain insights into the non-linear dynamics that lead to ... Read more

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Global Marketing Management (3rd edition)

ISBN : 9780199609703

Price(incl.tax): 
¥10,832
Author: 
Kiefer Lee; Steve Carter
Pages
608 Pages
Format
Paperback
Size
193 x 265 mm
Pub date
Mar 2012
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environmen ... Read more

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Global Strategic Management (3rd edition)

ISBN : 9780198706595

Price(incl.tax): 
¥8,176
Author: 
Jedrzej George Frynas; Kamel Mellahi
Pages
448 Pages
Format
Paperback
Size
190 x 244 mm
Pub date
Dec 2014
Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes ... Read more

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Governance: A Very Short Introduction

ISBN : 9780199606412

Price(incl.tax): 
¥1,404
Author: 
Mark Bevir
Pages
152 Pages
Format
Paperback
Size
181 x 115 mm
Pub date
Oct 2012
Series
Very Short Introductions
Explores the definitions of one of the most widely used and yet least understood concepts Considers the main contemporary theories of governance and the interaction with corporate, public, and gl ... Read more

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Greening Business: Research, Theory, and Practice

ISBN : 9780199535224

Price(incl.tax): 
¥6,653
Author: 
Ian Worthington
Pages
304 Pages
Format
Paperback
Size
190 x 245 mm
Pub date
Nov 2012
Environmental protection has increasingly become a business issue at both the strategic and operational level for businesses of all sizes and across all continents. Greening Business is a comprehensiv ... Read more

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Handbook of Culture and Consumer Behavior

ISBN : 9780199388523

Price(incl.tax): 
¥8,316
Author: 
Sharon Ng; Angela Y. Lee
Pages
368 Pages
Format
Paperback
Size
159 x 234 mm
Pub date
May 2015
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming incre ... Read more

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