ISBN : 9780198779421
What does strategy mean to a Head of Ethics, Sustainability, and Governance in a globally-leading asset management company in London?
How does the Chair of a not-for-profit community interest company, which supports women in Scotland to thrive in business, use learning to shape strategy?
How is innovation, digitalization, and disruption viewed by the CEO of a Singaporean fintech start-up?
Strategy: Theory, Practice, Implementation represents a new breed of textbook for this discipline. Developed in consultation with lecturers, students, and professionals, the book's research-driven Process-Practice Model of Strategy places implementation at its core, enabling students to develop a crystal clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.
The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.
Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice.
Strategy: Theory, Practice, Implementation ultimately provides students with a lively, critical, and highly practical approach to thinking, talking, and acting like a strategist. This text will inspire them and fully prepare them for their future career in business.
Online resources accompaning the textbook include:
- Video interviews with the practitioners from the Practitioner Insights, and further videos providing advice on how students can enhance their employability.
- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking
- Links to articles, cases, chapters, or multimedia resources to support students' further reading
- Additional case studies with exercises or discussion questions
- Video interviews with the authors in which they discuss key theories and implementation issues
- Guidance on how to analyse a case study
- Flashcard glossary
Part 1: Define strategy meaning, process, and outcomes
1: Interpreting strategy
2: A process-practice model of strategy
3: Strategic decision making in organizations
Part 2: Enhance knowledge of context and options
4: Strategic organization: purpose, values, and culture
5: External environment: macro, industry, and competitive settings
6: Internal environment: resources, capabilities, and activities
Part 3: Debate how to scope, compete, and perform
7: Corporate strategy and structure
8: Strategies for achieving competitive advantage
9: Functional strategy and performance
Part 4: Shape strategy to context and objectives
10: Strategies for growth
11: Innovation, disruption, and digitalization
12: Competing in a globalized world
13: Sustainability and strategy
Part 5: Activate strategy and learn from experience
14: Leading strategic change
15: Designing effective strategy activities
16: Strategy-in-practice: learning, reflecting, thinking
"I am most impressed by the writing style and tone. It is by far the clearest text I have come across in terms of its approachable, yet still rigorous and academic, style." - Dr Marie Kerr, Leeds Beckett University
"The Practitioner Insights help to bring the book alive, and my students will love them!" - Dr Mark Crowder, Manchester Metropolitan University
"The case studies and examples are more geographically diverse which I like. And I think the professional conversational language of the text combined with the case studies and practitioner perspectives may enable students to better develop both the skill set and vernacular of the strategy professional." - Dr Mark Bailey, Ulster University
"I have never seen the explanations of PESTEL and Five Forces done so well. You have breathed new life into the Five Forces. Michael Porter should thank you for this." - Dr Mark Toon, Cardiff University
"The textbook achieves its purpose - to offer a practitioner-oriented explanation of strategy - very well." - Dr Maria Eranova, University of Greenwich