OXFORD UNIVERSITY PRESS

Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies

ISBN : 9780199737253

Price(incl.tax): 
¥5,225
Author: 
Kirsten Ostherr
Pages
320 Pages
Format
Paperback
Size
158 x 234 mm
Pub date
Apr 2012
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How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? How might the history of medical imaging technologies help us understand the future of medical media? How has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious book explores 120 years of medical image-making to explain how visual representations shape medical education and practice. She demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists and the mass media acquire cultural meaning and influence professional and popular understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The role of newsmagazines forms a transition between the medical dramas of the 60s, 70s, and 80s (from Frederick Wiseman's Hospital to Marcus Welby, MD) and more recent reality shows like The Swan and Doctor 90210. Reality-based miniseries (Hopkins, Boston Med) continue the long cycle of comingling between professional and entertainment medicine. The study concludes with an in-depth look at the advertising, moving image, and social media circuits active in the health care setting today, closing with ten key lessons for the future of medical media.

Index: 

Introduction: Medical Ways of Seeing
Chapter One: Visual Education, Health Communication, and Scientific Filmmaking in the Early Twentieth Century
Chapter Two: "The Entire Medical Profession Is Becoming 'Film Conscious'": How Cinema Became Part of Medical Education
Chapter Three: "The Disruption of Medical Education throughout the World": Global Networks for Medical Media in the Postwar Era
Chapter Four: From the Avant-Garde to Experimental Television: Mid-Century Technologies of Medical Perception
Chapter Five: Medical Relevance and Public Relations: How Cinema Verite Became the Video News Release
Chapter Six: Medical Reality TV, Social Media, and the Networked Patient
Conclusion: Ten Lessons for the Future of Medical Media
Bibliography

About the author: 

Kirsten Ostherr is an Associate Professor of English at Rice University. She is author of Cinematic Prophylaxis: Globalization and Contagion in the Discourse of World Health.

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