OXFORD UNIVERSITY PRESS

Europe and the Japanese Challenge: The Regulation of Multinationals in Comparative Perspective

ISBN : 9780198292647

Price(incl.tax): 
¥25,102
Author: 
Mark Mason
Pages
180 Pages
Format
Hardcover
Size
145 x 225 mm
Pub date
Nov 1997
Send mail
Print

Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this international business activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies? To answer these questions, Mark Mason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government by contrasting case studies in three key sectorsthe automobile industry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period. This book will be essential reading for anyone interested in international business history, Japanese investment policies, international trade, corporate strategy, and government-industry relations.

Index: 

Preface
Introduction: Europe and the Japanese Challenge
1. Approaching the Challenge
2. Automobiles
3. Consumer Electronics
4. Banks
5. The Regulation of Multinationals in Comparative Perspective
Appendices
Index
Contributors

About the author: 

Mark Mason, Yale University

The price listed on this page is the recommended retail price for Japan. When a discount is applied, the discounted price is indicated as “Discount price”. Prices are subject to change without notice.