OXFORD UNIVERSITY PRESS

Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy

ISBN : 9780190692155

Price(incl.tax): 
¥3,377
Author: 
Adam Sheingate
Pages
296 Pages
Format
Paperback
Size
156 x 235 mm
Pub date
May 2018
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Today, politics is big business. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy. He traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business.

Index: 

Preface
1.) The Business of Politics
2.) Publicity and the Public
3.) Professional Propaganda
4.) The Art and Science of Politics
5.) A Business Takes Shape
6.) Advertising Politics
7.) The Consolidation of Control
8.) The Business of Digital Politics
9.) The Evolution of Political Work
Appendix: Estimating the Size of the Political Consulting Industry
Notes
Index

About the author: 

Adam Sheingate is a professor and chair of Political Science at Johns Hopkins University. He is the author of The Rise of the Agricultural Welfare State.

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