OXFORD UNIVERSITY PRESS

The Entrepreneurial Muse: Inspiring Your Career in Classical Music

ISBN : 9780190630973

Price(incl.tax): 
¥17,710
Author: 
Jeffrey Nytch
Pages
240 Pages
Format
Hardcover
Size
156 x 235 mm
Pub date
Apr 2018
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The Entrepreneurial Muse: Inspiring your career in classical music explores entrepreneurial principles and their application in a classical music context. The Entrepreneurial Muse inspires readers' creative imaginations and gives them practial tools to realize a musical career that is sustainable, fulfilling, and impactful.

Index: 

Preface and Acknowledgments
Prologue: The Popcorn Epiphany
Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking
Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action
Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim
Chapter 4: Where the Rubber Meets the Road: Stimulating Demand
Chapter 5: A Dream with a Plan: Five Questions and an Imperative
Chapter 6: Can Entrepreneurship Save Classical Music?
Epilogue: Magic Beans and Golden Eggs
Appendix 1: An Entrepreneurial Symphony
Appendix 2: Open Door Music: Lessons Learned from a Failed Venture
Appendix 3: Exploring the Business Model Canvas
Bibliography
Index

About the author: 

Jeffrey Nytch is Director of the Entrepreneurship Center for Music and Associate Professor at the University of Colorado - Boulder.

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