OXFORD UNIVERSITY PRESS

Lean, Ethical Business Communication

ISBN : 9780199011216

Price(incl.tax): 
¥6,567
Author: 
Linda MacDonald; Binod Sundararajan
Pages
256 Pages
Format
Paperback
Size
179 x 228 mm
Pub date
Jan 2017
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Lean, Ethical Business Communication shows how a focus on five key elements - strategy, content, outcome, presentation, and ethics - generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company APPFORMS, the authors help students apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, from employment communication to reports, presentations, social media, and more. The text is packed with models of business communication, but also examines rhetorical strategy throughout, which extends students' skills in assessing the audience and selecting the best mode of delivery for any communication situation. Each chapter is supported by a wealth of end-of-chapter pedagogy, including summaries, discussion and critical thinking questions, and writing advice, making Lean, Ethical Business Communication the ideal resource to help students become successful, confident communicators.

Index: 

Preface
Introduction
Part One: The Job Search Process-Creating and Maintaining Individual Identity
1 The Career Portfolio: The Resume, Cover Letter, and Elevator Pitch
Learning Objectives
The Story So Far
Introduction
Resumes and Cover Letters
The Elevator Pitch
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Powerful Verbs and Parallelism
Additional Resources
2 Networking, Job Interviews, and Follow-up
Learning Objectives
The Story So Far
Introduction
Formal and Informal Networking to Create, Build, and Maintain Business Relationships
Interviewing - The Employers' Perspective
Interview Follow-up
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Word Choice
Additional Resources
Part Two: Information, Analysis and Argumentation, Persuasion
3 Routine and Informational Messages
Learning Objectives
The Story So Far
Introduction
Emails
Memos
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Sentence Structure
Additional Resources
4 Analysis and Argumentation
Learning Objectives
The Story So Far
Introduction
Analysis, Synthesis, and Effective Communication
Argumentation
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Using Rhetorical Tools in Argumentation
Additional Resources
5 Maintaining External Business Relationships in Letters
Learning Objectives
The Story So Far
Introduction
Business Letter Examples
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Adapting to Change
Additional Resources
Part Three: Reports and Presentations
6 Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports
Learning Objectives
The Story So Far
Introduction
Form, Content, and Everything in Between
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Formal and Informal English
Additional Resources
7 Persuasive Techniques for Writing Long Reports
Learning Objectives
The Story So Far
Introduction
Form, Content, and Everything in Between
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Using Transitions in Writing
Additional Resources
8 Persuasive Techniques for Short and Long Presentations
Learning Objectives
The Story So Far
Introduction
Form, Content of Presentations, and Everything in Between
Short Presentations
Long Presentations
Presenting in Teams
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Effective Messaging Strategies for Presentations
Additional Resources
Part Four: The Individual, the Organization, and Social Media
9 Managing Individual and Corporate Identities on Social Media, Web 2.x, and Beyond
Learning Objectives
The Story So Far
Introduction
Identity, Image, Brand, and Reputation
Individual, Marketing, and Corporate Communication
Strategies for Managing Individual and Corporate Identities Online
Maintaining Individual Identity on Social Media
Managing Corporate Identity on Social Media
SCOPE
Chapter Summary
Discussion Questions
Exercises
Good Advice or Bad?
Strategic Language: Using Optimal Language for Writing Online
Additional Resources
References
Glossary
Index

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