Where Metaphors Come from: Reconsidering Context in Metaphor

ISBN : 9780190656713

Zoltan Kovecses
234 Pages
156 x 234 mm
Pub date
Jan 2017
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In Where Metaphors Come From, Zoltan Kovecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one. Kovecses is a leader in CMT, and his argument in this book is more in line with what has been discovered about the nature of human cognition in recent years; namely, that human cognition is grounded in experience in multiple ways - embodiment, in a strict sense, being just one of them (see Barsalou, 2008; Gibbs, 2006; Pecher and Zwaan, 2005). In light of the present work, this is because cognition, including metaphorical cognition, is grounded in not only the body, but also in the situations in which people act and lead their lives, the discourses in which they are engaged at any time in communicating and interacting with each other, and the conceptual knowledge they have accumulated about the world in the course of their experience of it.


Chapter 1: Metaphor, embodiment, and context
Chapter 2: Meaning making
Chapter 3: The conceptual system
Chapter 4: Contextual factors
Chapter 5: Metaphor and culture
Chapter 6: Context and metaphorical creativity
Chapter 7: Context and poetic metaphor
Chapter 8: The conceptual context of linguistic humor
Chapter 9: Happiness in context
Chapter 10: Metaphor and context

About the author: 

Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University.

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