Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

ISBN : 9780199374441

Arthur B. Markman
248 Pages
156 x 235 mm
Pub date
Jul 2016
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The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways. Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.


Chapter 1: The Process of Open Innovation
Arthur B. Markman
Chapter 2: Open Innovation Through Strategic Design-by-Analogy
Katherine Fu and Christian Schunn
Chapter 3: Getting the Most Out of Brainstorming Groups
Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli
Chapter 4: Applying the Creative Problem Solving Process to Open Innovation
Wayne Fisher
Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the Room
Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole Cam
Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes
Diana Rus, Barbara Wisse, and Eric F. Rietzschel
Chapter 8: Innovation Cells: Company Beachheads in Technology Universities
Felix Cardenas, Tony Davila, and Daniel Oyon
Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case Study
Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

About the author: 

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

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