OXFORD UNIVERSITY PRESS

Understanding Media Industries

ISBN : 9780190215323

Price(incl.tax): 
¥13,090
Author: 
Timothy Havens; Amanda D. Lotz
Pages
304 Pages
Format
Paperback
Size
165 x 235 mm
Pub date
Mar 2016
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Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students. Designed for Media Industry, Media & Society, and Introduction to Media Studies courses, Understanding Media Industries also works well for courses on media criticism, media literacy, or introductory mass communication.

Index: 

Chapter ONE: UNDERSTANDING MEDIA INDUSTRIES
o Understanding Media Industries
§ Why Study Media Industries
-Defining Media Industries
§ Media Industries in Society
-All Media Matter in the Public Sphere
o Agency and Ideology in Media Industries
§ Forces that Circumscribe Agency
-Organizational Cultures
-The Ideological Uncertainty of Media Content
-Cultures of Production
o Understanding Media Industries in the 21st Century
§ Mass Customization and the Rise of Information Economy
-Mass Production
-Long Downturn
-Mass Customization
o Questions

Chapter TWO: THE INDUSTIALIZATION OF CULTURE FRAMEWORK AND KEY ECONOMIC CONCEPTS
o The Industrialization of Culture Framework
§ Mandates
§ Conditions
§ Practices
o How Does this Framework Work?
o Key Economic Aspects of the Media Industries
§ Fundamentals of Media Commodities
§ Media Industry Response to Risk
-Ownership and Conglomeration Strategies
-Formatting
o Conclusion
o Questions

Chapter THREE: MEDIA INDUSTRY MANDATES
o What Are Common Mandates
§ Commercial Media
§ Noncommercial Media
-Public Mandate Media
-Community, Alternative/DIY Mandate Media
-Governmental Mandate Media
o Mandates in Action
§ Establishing the Mandate of U.S. Broadcasting
o Limits of Mandates
o Questions

Chapter FOUR: REGULATION OF THE MEDIA INDUSTRIES
o Why is Broadcasting Different?
o Who Regulates?
-International Regulations
-Self-Regulation
o What is Regulated?
§ Content Regulations
-Copyright
§ Structural and Operational Regulations
-Ownership Regulations
-Economic Regulations: Rate Control and Subsidies
-Licenses and License Renewal
-Monopoly and Anti-Trust Restrictions
o Other Regulatory Conditions
§ Regulations Governing Distribution
§ An Emerging Area: Broadband Policy
§ Pro-Social Regulation
§ Technological Standards: The Case of the Digital Television Transition
o Conclusion
o Questions

Chapter FIVE: ECONOMIC CONDITIONS IN MEDIA PRODUCTION
o The Creative and Cultural Implications of Cost Structures and Financing Mechanisms
§ The Costs of Making Media
-Development Costs
-Production Costs
-Marketing and Distribution Costs
-Overhead Costs
§ How Are the Costs of Creating Media Products Funded?
-Independent Financing of a Single Good
-Financing a Single Medium through Publisher Funding
-Financing a Continuous Medium
o The Economics of Audiences: Ways of Paying for Media Products
§ Characteristics of Advertiser-Supported Media
§ Characteristics of Media Not Supported by Advertising
-Direct Pay
-Subscription
-Emerging Payment Models
§ Characteristics of Media with Dual Revenue Streams
o Emerging Economic Strategies for Media Industries
o Conclusion
o Questions

Chapter SIX: TECHNOLOGICAL CONDITIONS OF THE MEDIA INDUSTRIES
o Theories of Technological Change
§ Circuit of Cultural Production
o Technology and Other Conditions
§ Technology and Industry Structure
§ Technology and Prevalent Revenue Models
o Technological Conditions and Media Industry Practices
o Industrial Restraints on Technological Innovation
o Conclusion
o Questions

Chapter SEVEN: CREATIVE PRACTICES AND MEDIA WORK
o Creative Visions: Approaches to Making Media
o Creative Roles Above and Below-the-Line
o Industry Executives: Enabling and Limiting Creativity
§ Commercial Influences: Audience Research
§ Commercial Influences: Industry Norms, Organizational Cultures, and Circumscribed Agency
o Creativity in an Era of Change
o Conclusion
o Questions

Chapter EIGHT: MEDIA DISTRIBUTION AND AGGREGATION PRACTICES
o Distinguishing Distribution and Aggregation Practices
o Distribution and Aggregation Industry Roles
§ The Roles of Distributors
§ The Roles of Aggregators
o Distribution and Aggregation Strategies
§ Windowing: A Changing Strategy of Media Distribution
o Conclusion
o Questions

Chapter NINE: DIGITIZATION
o Understanding Digitization
o Digitization and Shifts in Production
§ Print
§ Audio
§ Video
o Digitization and Shifts in Aggregation and Distribution
§ Digital Distribution in the Newspaper Industry
o Digitization and Changes in Use
§ Choice
§ Fragmentation
§ Convenience
o Coming Change
o Conclusion
o Questions

Chapter TEN: MEDIA GLOBALIZATION
o The History of Media Globalization and American Dominance
o Drivers of Media Globalization
§ Film
§ Television
§ Gaming
§ Music
§ Magazines
§ Newspapers
§ Advertising
o Barriers to Media Globalization
§ Cultural Barriers
§ Technological and Regulatory Barriers
o Overcoming Barriers to Globalization
§ Global Promotions and Buzz
§ International Co-Production
§ Dubbing and Subtitling
§ Localization
§ Outsourcing
o Media Globalization in the Global South
o The Commercial and Social Consequences of Media Globalization
§ Expanded Markets and Innovation
§ Cultural Imperialism vs. Hybridity
§ Connecting Dispersed Communities
o Conclusion
o Questions

About the author: 

Timothy Havens is a professor in the Department of Communication Studies and in the Program in African American Studies at the University of Iowa.; Amanda D. Lotz is an associate professor of Communication Studies at the University of Michigan.

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