OXFORD UNIVERSITY PRESS

Neuromania: On the Limits of Brain Science

ISBN : 9780199591343

Price(incl.tax): 
¥2,739
Author: 
Paolo Legrenzi; Carlo Umilta; Frances Anderson
Pages
144 Pages
Format
Hardcover
Size
143 x 177 mm
Pub date
May 2011
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Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.

About the author: 

Paolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: The Mind (2002), Creativity and Innovation (2005) and Believe (2008). ; Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He is the author/editor of Handbook of neuroscience (ed., 1999) and brain. Anatomy and structure of the Central Nervous System (with M. Matelli, 2007).

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